Join the Waitlist

Learn market-validated approaches for driving predictable demand in K-12 districts and schools.

Next Program Starts Soon!

Build the Foundations
for Scaleable Growth


Turn Early Success Into
Repeatable Revenue

The Revenue Roadmap program helps early-stage K-12 founders extract critical lessons from their earliest customers to operationalize their sales efforts. By building a Sales Playbook grounded in your own customer learnings, you have the practical tools needed to scale revenue. Unlike traditional B2B sales, edtech requires a strategy unique to the culture and cycles of education. We know K-12 well!

  • Build the foundational skills to grow your Sales organization
  • Access a library of templates and resources – the building blocks for a revenue engine
  • Craft your unique go-to-market Sales Playbook
  • 9-week program includes live trainings and facilitated working sessions

Revenue Roadmap Outline


In this session, we will be creating the building block you need to ensure that your sales and marketing efforts are aligned and successful. We will document your ICP, targeted Personas, and craft Messaging necessary to develop repeatable processes toward scaling your revenue. The lessons taught in this session will be used throughout the remainder of this program.

Resources Provided:

  • ICP Worksheet
  • Persona Framework template
  • Messaging Framework template
In this first working session, participants will share the work they completed from the Persona and Messaging homework to gain feedback and support in getting to a final product. Together we will work through any challenges or open items to ensure you’ve crafted clear and specific messaging that will carry you through the rest of the program – and lead to scaling revenue.


This lesson is focused on sharing which marketing channels are most effective for K-12, how to choose which ones are right for your specific offering, and how to gain the most traction in the channels. You will also learn what metrics should be used to measure campaign effectiveness, so that you can make adjustments as-needed, saving time and resources.

Resources Provided:

  • Marketing Prioritization worksheet
  • VoC Interview questions
  • One-page Marketing Plan
  • Brand Design Guide
  • Measuring Success – Marketing
As with prior working sessions, we will be reviewing the Marketing-specific homework, helping ensure you have identified the specific ways to best get your message to the marketplace, and have a plan for measuring your efforts. This is the participant’s chance to get that focused support and guidance for their specific solutions.


In this session, you will learn the best practices for proactively prospecting in the K-12 space. We will review step-by-step instructions on building your outreach campaigns, and learn the most effective way to have a genuine conversation with your prospect that leads to interest in your solution.

Resources Provided:

  • Discovery Framework
  • Measuring success – Sales
Practice is what leads to a strong final output when it comes to the outreach messaging and the process behind it. In this session, participants will be given a safe environment to role play their specific initial script and review in detail the outreach plan they have created for feedback.


Now that you have a solid understanding of how to engage with the prospect to create interest, it is time to work to close the deal. The focus of this session is on effective best practices during the sales presentation, and how to manage the conversation when objections come into the picture. We will also walk through the stages of the sales process and talk about the importance of mapping each step.

Resources Provided:

  • Project Plan template
  • Stage Mapping example
  • Systems Overview / Database Best Practices
In this critical working session, you’ll practice what you’ve learned, receiving coaching in a safe space of your cohort team. Putting into action the lessons of the discovery process, we will role play discovery calls and help each other become more skilled and comfortable.


In our final session, we will give you a high level understanding of the specific ways you can leverage what you have learned into a sales strategy. From conferences, to early adopter programs, and webinars, we will ensure you have a strong understanding of the tactics you can deploy to successfully build out your territory plan.

Join the Waitlist!

Join the waitlist for the next cohort of the FuelK12 Revenue Roadmap bootcamp. Limited spots available for the small cohort, live, hands-on structure of the program.


“By implementing the lessons from the FuelK12 bootcamp, I was able to accelerate revenue growth by 525% during the 2021-2022 fiscal year.”

Brynne Caleda, CEO/Founder

“We learned to better focus our outreach campaigns on our customer’s buying cycles. We could make the most of our small team, increase profits, and exceed our sales goals.”

Candace Heiken, CEO/Founder
Lively Minds

“This program is like drinking from a firehose, and everything is super practical. The day after each session, I was implementing the things I learned.”

Erik Weitnaur, President/Co-Founder
Graspable Math

Join the Waitlist
Be Notified When Registration Begins

Develop the skills and craft a plan to SCALE REVENUE. By the end of this 9-week program, you’ll have a fully-built, customized, edtech Sales Playbook – and be EXECUTING on it! Cohort size will be small with tons of time for questions, coaching, and support.

We are excited to have you join us, and look forward to helping your business grow!

FuelK12 Revenue Roadmap

  • 9 weeks (Full year access to community & resources)
  • 1 live Zoom small group 90-minute meeting each week 
  • Training + Working sessions
  • Fully functioning Sales Playbook custom to your business
  • Tons of support

Join the Waitlist!

Gain Access to Hands-on,
Practical Support

  • Weekly LIVE Training
    Small group, instructor-led sessions to provide real-time support

  • Coach-led Working Sessions
    Get immediate feedback to better your skills

  • Custom Sales Playbook
    A fully customizable Go-To-Market Playbook for your specific offering

  • 9-Week Program
    12-month support access


Dan O’Reilly

CEO / Founder, Fuel Sales / FuelK12

Anna Furmanov

Founder, Furmanov Marketing Consulting

Kathryn Golden

Community Manager