Turn Early Success Into
Repeatable Revenue
The Revenue Roadmap program helps early-stage K-12 founders extract critical lessons from their earliest customers to operationalize their sales efforts. By building a Sales Playbook grounded in your own customer learnings, you have the practical tools needed to scale revenue. Unlike traditional B2B sales, edtech requires a strategy unique to the culture and cycles of education. We know K-12 well!
- Build the foundational skills to grow your Sales organization
- Access a library of templates and resources – the building blocks for a revenue engine
- Craft your unique go-to-market Sales Playbook
- 9-week program includes live trainings and facilitated working sessions
Revenue Roadmap Outline
SECTION 1
Resources Provided:
- ICP Worksheet
- Persona Framework template
- Messaging Framework template
SECTION 2
Resources Provided:
- Marketing Prioritization worksheet
- VoC Interview questions
- One-page Marketing Plan
- Brand Design Guide
- Measuring Success – Marketing
SECTION 3
In this session, you will learn the best practices for proactively prospecting in the K-12 space. We will review step-by-step instructions on building your outreach campaigns, and learn the most effective way to have a genuine conversation with your prospect that leads to interest in your solution.
Resources Provided:
- Discovery Framework
- Measuring success – Sales
SECTION 4
Now that you have a solid understanding of how to engage with the prospect to create interest, it is time to work to close the deal. The focus of this session is on effective best practices during the sales presentation, and how to manage the conversation when objections come into the picture. We will also walk through the stages of the sales process and talk about the importance of mapping each step.
Resources Provided:
- Project Plan template
- Stage Mapping example
- Systems Overview / Database Best Practices
SECTION 5
Join the Waitlist!
Join the waitlist for the next cohort of the FuelK12 Revenue Roadmap bootcamp. Limited spots available for the small cohort, live, hands-on structure of the program.
WHAT OUR CLIENTS ARE SAYING
“By implementing the lessons from the FuelK12 bootcamp, I was able to accelerate revenue growth by 525% during the 2021-2022 fiscal year.”
Brynne Caleda, CEO/Founder
YogaEd
“We learned to better focus our outreach campaigns on our customer’s buying cycles. We could make the most of our small team, increase profits, and exceed our sales goals.”
Candace Heiken, CEO/Founder
Lively Minds
“This program is like drinking from a firehose, and everything is super practical. The day after each session, I was implementing the things I learned.”
Erik Weitnaur, President/Co-Founder
Graspable Math
Join the Waitlist
Be Notified When Registration Begins
Be Notified When Registration Begins
Develop the skills and craft a plan to SCALE REVENUE. By the end of this 9-week program, you’ll have a fully-built, customized, edtech Sales Playbook – and be EXECUTING on it! Cohort size will be small with tons of time for questions, coaching, and support.
We are excited to have you join us, and look forward to helping your business grow!
FuelK12 Revenue Roadmap
- 9 weeks (Full year access to community & resources)
- 1 live Zoom small group 90-minute meeting each week
- Training + Working sessions
- Fully functioning Sales Playbook custom to your business
- Tons of support
Join the Waitlist!
Gain Access to Hands-on,
Practical Support
Weekly LIVE Training
Small group, instructor-led sessions to provide real-time supportCoach-led Working Sessions
Get immediate feedback to better your skillsCustom Sales Playbook
A fully customizable Go-To-Market Playbook for your specific offering9-Week Program
12-month support access
MEET THE TEAM
Dan O’Reilly
CEO / Founder, Fuel Sales / FuelK12
Dan O’Reilly
Being in sales for over 30 years, I have grown to love the profession. I have had the opportunity to work in multiple industries, execute in all types of roles, and meet some amazing people. I have also become very committed and passionate about the education space, specifically the K12 edtech market. Working with and selling into school districts is unlike any other B2B sales process. I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world.
It has become my mission to share that experience by helping edtech companies in the K12 market to create more scalable and predictable demand for their offerings. This course is designed to bring the 1:1 consulting work that I have done to the masses and make it more affordable for early stage founders.
Anna Furmanov
Founder, Furmanov Marketing Consulting
Anna Furmanov
Here’s what I believe:
- People and empathy are at the heart of really good marketing.
- Marketing should help you create and capture demand from real people.
- Marketing should be tightly linked with sales for effective and efficient business growth.
- For marketing to be effective, you need a solid foundation plus repeatable processes.
I have 12+ years marketing experience at big name brands (Groupon, Blistex, Del Monte Foods) and B2B tech startups. I’ve led marketing at two VC-backed Series A/B tech startups, one of them being an edtech startup. As a marketing consultant, I now work with startups to help them prioritize their marketing efforts for impact, build their GTM strategy, and execute on that strategy. I’m also a podcast host (check out Modern Startup Marketing when you get a chance!)
Kathryn Golden
Community Manager
Kathryn Golden
My role at FuelK12 is to ensure that each Founder gets the most benefit possible from the FuelK1 Revenue Roadmap, quickly and simply. Our intention with the Roadmap is to provide extremely actionable guidance to rapidly accelerate your revenue growth — and my goal is to support you on that journey beyond the in-class hours with Dan and Anna, building a community of strong edtech leaders along the way. I look forward to supporting each of you!
