Fuel Sales trains diverse candidates for B2B tech and software sales. Shorten ramp time and reduce SDR hiring risk.

Find and Hire
Proven SDRs

B2B SOFTWARE AND TECH SALES
DEVELOPMENT TALENT

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B2B SOFTWARE & TECH SALES DEVELOPMENT TALENT

Find & Hire Proven SDRs

Fuel Sales trains diverse candidates for B2B tech and software sales. Shorten ramp time and reduce SDR hiring risk.

RECENT SDR HIRING PARTNERS

Our Story

Building and retaining top talent SDRs is a challenge for many companies. In this video, our founder shares his personal experiences with recruiting SDRs and how Fuel Sales Academy was created to solve those issues. Hear directly from the graduates about their experience in the program and what it did for them.

Lower risk. Accelerated ramp time. Decreased time to revenue generation.

Sales Training Testimonial Nicholas B

Frustrated by SDR churn?

After interviewing for months, you feel like you have found a rockstar SDR!

You invest time and energy into training them to be the best and, as expected, they shine through the training and are ready to perform.  However, 3 months later they have still not hit their goals. Their call numbers are diminishing and you are forced to put them on a plan. It’s back to the recruiting drawing board.

The SDR team is the main revenue driver for the company. Unfortunately, due to the lack of experience most candidates bring to the table, the position carries a very high risk of failure and churn.

Fuel Sales mitigates that risk by offering for direct hire experienced SDRs that are proven to be successful.

Sales Training Testimonial Nicholas B

Concerned with missing
pipeline targets?

Bringing your new SDRs to full production takes a long time and is filled with risks that can significantly impact your ability to reach your goal.

Finding the right candidate, training them on how to sell your offering and the industry, coaching them through the rejection and failures. How have you factored all of these into your model? What happens if things don’t go as planned? The opportunity cost can be high.

How would that model change if those risks were eliminated? Fuel Sales Academy SDR graduates have all been proven successful and deliver in a fraction of the time.

Sales Training Testimonial Nicholas B

Frustrated by SDR churn?

After interviewing for months, you feel like you have found a rockstar SDR!

You invest time and energy into training them to be the best and, as expected, they shine through the training and are ready to perform.  However, 3 months later they have still not hit their goals. Their call numbers are diminishing and you are forced to put them on a plan. It’s back to the recruiting drawing board.

The SDR team is the main revenue driver for the company. Unfortunately, due to the lack of experience most candidates bring to the table, the position carries a very high risk of failure and churn.

Fuel Sales mitigates that risk by offering for direct hire experienced SDRs that are proven to be successful.

Sales Training Testimonial Nicholas B

Concerned with missing
pipeline targets?

Bringing your new SDRs to full production takes a long time and is filled with risks that can significantly impact your ability to reach your goal.

Finding the right candidate, training them on how to sell your offering and the industry, coaching them through the rejection and failures. How have you factored all of these into your model? What happens if things don’t go as planned? The opportunity cost can be high.

How would that model change if those risks were eliminated? Fuel Sales Academy SDR graduates have all been proven successful and deliver in a fraction of the time.

“We found an SDR who is always receptive to feedback, a strong communicator with a great attitude, a quick learner. Just really great to work with.”

— Vlad Gutkovich, Head of Revenue

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Graduates who are women or POC
0 Days
Average experience before placement

“I’ve been really impressed by how well-curated the team is.”

— Maya Gat, CEO and Co Founder

Our SDR readiness approach

Comprehensive Application and Interview Process

Prospective SDRs apply to become a student of Fuel Sales Academy. They go through a standard interview process and are vetted for several factors known to exist in strong SDRs. Just like in your interview process, hundreds of candidates will apply, but very few will pass to the next stage in the process.

Sales Skills Foundation

Prospective SDRs receive 20+ hours of small group instruction. Multiple rounds of 1:1 workshopping and live role-playing. During this phase of the program, students must prove their ability to apply the skills taught during a certification process. As many as 25% of candidates will not proceed beyond this phase.

Real World Experience

During this phase, students are making live calls and setting appointment for our partner companies. This is what makes our program so unique. We firmly believe that book knowledge alone does not produce strong SDRs. They need to be tested in the field. Sales is a career that requires a level of commitment and grit. Failure is a consistent theme in this role and students prove they can manage through those times and still hit their targets.

Demonstrated Success

An SDR becomes a Fuel Sales Academy graduate by demonstrating mastery through graded call reviews, meeting call volume requirements, and hitting meeting set goals on behalf of their outsourced partner company consistently. Only then is an SDR eligible for placement with a direct hire partner company like yours. Because of these standards and expectations, fewer than 40% of Academy students will graduate and be placed.

Review Fuel Sales SDRs at no cost. Companies only pay if they hire one of our graduates.

Frequently Asked Questions

We actively recruit and welcome prospective SDRs from all backgrounds. Our candidates include people of color, women, non-binary, or gender non-conforming individuals. These groups account for more than 70% of our Academy graduates and direct hire candidates. Further, our candidate pool is made up of people from all stages and walks of life: recent college graduates, experienced professionals making career changes, and people returning to the workforce. As a hiring partner, your company receives access to review any or all best-fit candidates.

There is no cost (or obligation to hire) to become a partner company. As a partner company, you are served best-fit candidates to review on demand. Should you decide that one of our candidates are a fit, you will be only be charged the pre-determined flat fee — not a percentage of their total income.

We offer a 60-day guarantee. If you separate from an SDR or they leave your company for any reason within that period, we replace that hire at no additional cost.

Our training is free. In fact, we pay our academy trainees and graduates a base hourly rate, plus commission. That’s right, we don’t charge tuition or require an income share agreement (ISA). While in our Academy and after graduation, our SDRs work on behalf of tech companies that outsource demand generation to Fuel Sales. Learn more about Fuel Sales Academy here. Check out our FuelK12 outsourced demand generation program here.

Our students, graduates, and direct hire candidates are sourced from across North America. So there’s a good chance we can match you with a prospective sales professional near you. But our program is designed to ready prospective candidates for remote work, which is a key training and management focus. In short, our candidate pool is acclimated, ready, and able to work in-office or remotely.

Why hire from Fuel Sales?

  • No cost to review candidates

  • Trained for software and tech sales
  • Accelerated time to full production
  • 60-day guarantee

Review Qualified SDRs Today!