We’re now prospecting at scale
“The guidance has made it really helpful and sustainable over time as we grow as a company.”
— Victoria, Sales Manager
Doubled conversions from lead to sale
“Gave us the proof of concept that had a direct impact on our bottom line.”
— Dave, Director of Sales
Are You Ready for
Meaningful Growth?
You built an amazing product and have good traction. Now it is time to take your sales and marketing to the next level. Unfortunately, your expertise is the product, not sales and marketing. Leveraging your network and the early adopters can only take you so far. If you are going to attract the right investors and build a strong sales team, you need a plan. You need a proven methodology for how to drive scalable growth in the K-12 market.
How You Learn
Growth happens when you’re focused on doing the highest value tasks in the correct order, with the correct prospects, at the correct time, consistently. The Edtech Revenue Roadmap is an educational program built from hands-on experience of working with over 80 different K-12 Edtech companies, laying the foundations for scalable growth. The methodologies we teach are proven and completely focused on the unique K-12 space.
This program is also about accessibility to early stage companies – our flexible structure of short educational Sprints, supported with 1:1 support, is meant to meet you where you are with the specific support you need. Struggling to close deals? Can’t seem to generate enough leads? Not sure what it takes to build and manage a team? Worried about hiring the wrong people? Our 9 Sprints walk you through building your go-to-market processes for scalable growth. Start with a Sprint that matches your needs, and access what you need as you grow.
Join Our FuelK12 EdSelleratorTM
Our edtech Community is FREE. Adding an Annual Membership lets you learn all you can, as you are ready. Or simply join Sprints that best fit your needs, when you need them.
EDTECH REVENUE ROADMAP LEARNING SPRINTS
RESOURCES PROVIDED
- Sales Playbook Template
- Sales Stage Mapping Template
- ICP Development Guide
- Persona Framework
- Guide for Sourcing K12 Leads
- Messaging Framework
- Scripting / Email Examples
- Project Plan Template / Examples
- Example Reporting / Dashboards
- Example Compensation Structures
- Territory planning worksheet
- Onboarding Plan Examples
Edtech Founders GTM Bootcamp
This bootcamp is right for you if:
- You are a K-12 Edtech SaaS product founder
- You have little to no sales or marketing expertise
- Your SaaS product targets District or School Leaders
- You have a small go to market team or no team at all
- You are ready for growth
- You are seeking investment and need a plan for scalable growth
Summer 2023 Cohort Applications Now Open!
Expected Start Date is Mid – Late May
Apply now to learn more and see if this session is right for your company!
INSTRUCTOR’S BIO
Dan O’Reilly – CEO / Founder, Fuel Sales / FuelK12
Being in sales for over 30 years, I have grown to love the profession. I have had the opportunity to work in multiple industries, execute in all types of roles, and meet some amazing people. I have also become very committed and passionate about the education space, specifically the K12 edtech market. Working with and selling into school districts is unlike any other B2B sales process. I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world.
It has become my mission to share that experience by helping edtech companies in the K12 market to create more scalable and predictable demand for their offerings. This course is designed to bring the 1:1 consulting work that I have done to the masses and make it more affordable for early stage founders.
Anna Furmanov – Founder, Furmanov Marketing Consulting
- People and empathy are at the heart of really good marketing.
- Marketing should help you create and capture demand from real people.
- Marketing should be tightly linked with sales for effective and efficient business growth.
- For marketing to be effective, you need a solid foundation plus repeatable processes.
INSTRUCTOR’S BIO
Being in sales for over 30 years, I have grown to love the profession. I have had the opportunity to work in multiple industries, execute in all types of roles, and meet some amazing people. I have also become very committed and passionate about the education space, specifically the K12 edtech market. Working with and selling into school districts is unlike any other B2B sales process. I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world.
It has become my mission to share that experience by helping edtech companies in the K12 market to create more scalable and predictable demand for their offerings. This course is designed to bring the 1:1 consulting work that I have done to the masses and make it more affordable for early stage founders.
