Learn market-validated approaches for driving demand in K-12 districts and schools.

Build Your Playbook
for Scalable Growth

K-12 EDTECH GO TO MARKET BOOTCAMP

APPLY NOW

K-12 EDTECH GO TO MARKET BOOTCAMP

Build Your Playbook for Scalable Growth

Learn market-validated approaches to driving demand in K-12 districts and schools.

APPLY NOW
Sales Training Testimonial Nicholas B

We’re now prospecting
at scale

“The guidance has made it really helpful and sustainable over time as we grow as a company.”
— Victoria, Sales Manager

Sales Training Testimonial Leslie

Expertise in the
education market

“They understand the needs of schools and districts, and the industry as a whole.”
— Yonatan, Founding Advisor

Sales Training Testimonial Cameron

Doubled conversions from lead to sale

“Gave us the proof of concept that had a direct impact on our bottom line.”
— Dave, Director of Sales

Sales Training Testimonial Nicholas B

We’re now prospecting at scale

“The guidance has made it really helpful and sustainable over time as we grow as a company.”
— Victoria, Sales Manager

Sales Training Testimonial Leslie

Expertise in the education market

“They understand the needs of schools and districts, and the industry as a whole.”
— Yonatan, Founding Advisor

Sales Training Testimonial Cameron

Doubled conversions from lead to sale

“Gave us the proof of concept that had a direct impact on our bottom line.”
— Dave, Director of Sales

Are You Ready for
Meaningful Growth?

You built an amazing product and have good traction. Now it is time to take your sales and marketing to the next level. Unfortunately, your expertise is the product, not sales and marketing. Leveraging your network and the early adopters can only take you so far. If you are going to attract the right investors and build a strong sales team, you need a plan. You need a proven methodology for how to drive scalable growth in the K-12 market.

RESOURCES PROVIDED

RESOURCES PROVIDED

  • Sales Playbook Template
  • Sales Stage Mapping Template
  • ICP Development Guide
  • Persona Framework
  • Guide for Sourcing K12 Leads
  • Messaging Framework
  • Scripting / Email Examples
  • Project Plan Template / Examples
  • Example Reporting / Dashboards
  • Example Compensation Structures
  • Territory planning worksheet
  • Onboarding Plan Examples

Build, tune, and accelerate growth, designed specifically
for mission-driven edtech startup leaders.

APPLY NOW

Edtech Founders GTM Bootcamp

This bootcamp is right for you if:

  • You are a K-12 Edtech SaaS product founder
  • You have little to no sales or marketing expertise
  • Your SaaS product targets District or School Leaders
  • You have a small go to market team or no team at all
  • You are ready for growth
  • You are seeking investment and need a plan for scalable growth

Winter 2022 Cohort Applications Now Open!

Starts November 2nd
10:30am – 12:00am CST

Apply now to learn more and see if this session is right for your company!

INSTRUCTOR’S BIO

Dan O’Reilly – CEO / Founder, Fuel Sales / FuelK12

Being in sales for over 30 years, I have grown to love the profession. I have had the opportunity to work in multiple industries, execute in all types of roles, and meet some amazing people. I have also become very committed and passionate about the education space, specifically the K12 edtech market. Working with and selling into school districts is unlike any other B2B sales process. I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world.

It has become my mission to share that experience by helping edtech companies in the K12 market to create more scalable and predictable demand for their offerings. This course is designed to bring the 1:1 consulting work that I have done to the masses and make it more affordable for early stage founders.

Anna Furmanov – Founder, Furmanov Marketing Consulting

Here’s what I believe:
  • People and empathy are at the heart of really good marketing.
  • Marketing should help you create and capture demand from real people.
  • Marketing should be tightly linked with sales for effective and efficient business growth.
  • For marketing to be effective, you need a solid foundation plus repeatable processes.
I have 12+ years marketing experience at big name brands (Groupon, Blistex, Del Monte Foods) and B2B tech startups. I’ve led marketing at two VC-backed Series A/B tech startups, one of them being an edtech startup.
As a marketing consultant, I now work with startups to help them prioritize their marketing efforts for impact, build their GTM strategy, and execute on that strategy. I’m also a podcast host (check out Modern Startup Marketing when you get a chance!)

INSTRUCTOR’S BIO

Being in sales for over 30 years, I have grown to love the profession. I have had the opportunity to work in multiple industries, execute in all types of roles, and meet some amazing people. I have also become very committed and passionate about the education space, specifically the K12 edtech market. Working with and selling into school districts is unlike any other B2B sales process. I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world.

It has become my mission to share that experience by helping edtech companies in the K12 market to create more scalable and predictable demand for their offerings. This course is designed to bring the 1:1 consulting work that I have done to the masses and make it more affordable for early stage founders.